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![HERO_DMitchell_Adidas-StellaMcCartney_6.jpg](https://images.squarespace-cdn.com/content/v1/5b3445d84611a05c1a69fb94/1534045212359-3R9T1MEQWR2N111MBGD0/HERO_DMitchell_Adidas-StellaMcCartney_6.jpg)
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![DMitchell_Adidas-StellaMcCartney_10.jpg](https://images.squarespace-cdn.com/content/v1/5b3445d84611a05c1a69fb94/1533783197269-5AI5MK2RYJ2YL5SCSXMM/DMitchell_Adidas-StellaMcCartney_10.jpg)
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Concept, Construction, Design
ADIDAS BY STELLA MCCARTNEY
STUDIO DISPLAY
Billowed, diffused lighting and custom, hand- stitched scrims were the focal point of our retail buildout to complement the Stella McCartney / Adidas x Bandier performance clothing collection + fitness experience built around the concept of environmental impact. Bonus: the materials we used to create the displays were returned to us upon takedown, so PGF could reuse every square inch. Because Less Impact = More Power.
Credits
- Agency Happylucky
- Build Fortitude
![DMitchell_Adidas-StellaMcCartney_2.jpg](https://images.squarespace-cdn.com/content/v1/5b3445d84611a05c1a69fb94/1533783151644-QHYQUO0LJWR793VO9GN5/DMitchell_Adidas-StellaMcCartney_2.jpg)
![HERO_DMitchell_Adidas-StellaMcCartney_6.jpg](https://images.squarespace-cdn.com/content/v1/5b3445d84611a05c1a69fb94/1534045212359-3R9T1MEQWR2N111MBGD0/HERO_DMitchell_Adidas-StellaMcCartney_6.jpg)
![DMitchell_Adidas-StellaMcCartney_5.jpg](https://images.squarespace-cdn.com/content/v1/5b3445d84611a05c1a69fb94/1533783192584-E3L7SFREUTKC7BX3V1W8/DMitchell_Adidas-StellaMcCartney_5.jpg)
![DMitchell_Adidas-StellaMcCartney_10.jpg](https://images.squarespace-cdn.com/content/v1/5b3445d84611a05c1a69fb94/1533783197269-5AI5MK2RYJ2YL5SCSXMM/DMitchell_Adidas-StellaMcCartney_10.jpg)